Don’t forget, Car Parc Data is available for Australian Automotive Aftermarket Association (AAAA) Members. This is an interactive customised report that will help you find out what vehicles are the most popular in your area. This data has been a useful tool to AAAA members to assess future investment in tools and training and importantly this data can assist workshops to develop targeted marketing for the local area.

Excitingly, the AAAA have updated the Car Parc Data Tool with two valuable new additions.

1. They have added new demographic data – conducting a search of your local area will now give you information on vehicles AND communities. You can find out essential information about your customer base including average number of cars per household, income and family composition.
2. State-Wide and National Data: As many AAAA members know, the Car Parc data provides details on the in-service cars in a local government area. Parts manufacturers, parts retailers and vehicle modifiers requested a state-by-state and national search criteria, which is now available.

You will need a AAAA Member Login to access this service, please email admin@aaaa.com.au if you do not have this, or would like to join the AAAA. Once you have your member login, please follow the below instructions to find the Car Parc Data on the AAAA Website:

• Go to the Member Login page
• Enter your username and password
• Select ‘Market Intelligence’
• Select ‘Car Parc Data’
• Once the report loads, click through to Page 2 and follow the instructions to get the data for your area!

The AAAA have been able to improve and expand this service due to feedback from members.  Please login and review what’s available and let them know whether the data is useful and what you would like to see in 2021.  The AAAA listen and deliver – you just need to make contact and let them know how you use the data and how you feel it could be improved.  To enquire about the Car Parc Data or AAAA membership contact admin@aaaa.com.au